"How often do you post to your blog?" is a very popular question, to which there is no right or wrong answer. Twice per month? Twice a week? Twice a day? Just one single time a day?
You'll find a lot of different blog posts promoting different scheduling for blogs. Most of them recommend posting once or twice per week, maximum. Here's my undertake the issue - the two blog posting schedules that matter, also to what kinds of blogs they're applicable.Understanding Posting Schedules
First of all, you will need understand that there is absolutely no right/wrong answer because of this question, as I've already stated. Different timings may or may not work for several types of blogs.
The following advice isn't something that I believe works for every single blog, but it's what works for some (after my research).
How User Engagement & Blog Posting Are Related
First of all, it's a myth that readers will be annoyed in the event that you update your site daily. It's simply a myth, with no real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It gives me more information than a month of Sundays of autoresponder messages from any other blog.
Having said that, users also don't mind if you post only once a week. Honestly, readers are only seeking to see how they can benefit from your site - that's just about the only reason they're there and just why they signed up to your e-mail list (unless they're friends or family.
Alright - let's get down to the posting schedules.
Daily/Multiple Times EACH DAY
Oooh! I feel I'll provoke quite a bit of controversy with this particular one, aren't I?
But yes - I really believe that posting multiple times each day can be good for blogs. If for some reason you're not available to post multiple times each day, then you should strive to post at least once a day. For pretty much 95% of people scanning this post, that's what you should be doing.
You should definitely post this often if you run one of many following blogs, or take part in one of the following business strategies.
Informational/Tips Blogs
Take this blog for example - it deals mainly with blogging, Online marketing, and SEO tips. In other words, it offers valuable information to those that read this website regularly.
To be branded being an authority in your niche, your blog needs to have just as much helpful, quality content on it. If which means posting 3-5 times each day, go ahead.
Most blogs online (including yours) will fall into this category.
Personal Blogs
Let's face it - personal blogs usually do not get much traffic. The prior rule about readers coming solely for personal benefit once more applies here.
There's little benefit a reader can gain from your own personal blog unless you're A.) Hilarious or B.) A fantastic writer who can hold people spellbound.
Chances are, you are not either. But let's just suppose that you decide to go ahead and take up a personal blog regardless. You should be posting once per day.
For some personal blogs, I wouldn't recommend more often than once each day (because hey - people like to have a little time to think about themselves, and not simply you).
However, once per day is usually necessary, if you want any sort of traffic. This is because that individuals who do follow and read your site regularly obviously think you're an excellent writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about any of it, there are specific benefits you obtain from posting daily that you will not get in the event that you post less often.
Search Engine Optimization
Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content regularly throughout the day.
When you publish a fresh post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.
If they are notified quite often, which means you blog often. In the event that you blog often, which means that your blog is active and regularly providing content to your readers.
Everything said, this can not be proven, but it's a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times a day mean that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.
Case Studies
I recently came across a forum thread where an Affiliate marketer laid down his strategy to go from $0-$200/day in AdSense earnings in 8 weeks flat.
What he basically did was outsource cheap content writing jobs to freelance writers. He hired a great deal of 'em, posting on his blog 30-40 times. Every. Single. Day.
The result? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only 1 of his online businesses.
Let's take another example. An excellent friend of mine, for whom Not long ago i guest posted, includes a prestigious Alexa rank of 44K, amassing a total of 14,000 page views each day.
He posts at the least three times each day. And it's really taken him a measly 2 yrs to be at where he could be right now.
That's pretty good, if you ask me.
On The Other Hand...
However, this rule doesn't apply to all types of blogs. In fact, posting multiple times each day, and even once daily, would be disastrous to certain blogs.
Visit the website
By business blogs, I mean blogs that belong to already established, offline companies - Wal-Mart, for instance. These kind of blogs shouldn't - I repeat, shouldn't post more than twice a week (and really, once a week is all you should be doing).
Why?
Simply because those forms of blogs aren't meant to be updated regularly. Usually, they're simply about discounts, or business news.
They have no dependence on SEO (unless it is a local service people actually search for online). Essentially, it's only a front that says "we're online too".
Do You Have Something Worthwhile To Say?
You have something worthwhile to state? Something that will actually help/inspire/motivate people? Can you?
You don't?
Then don't say anything.
Simple as that. If you're not sure about whether or not you need to blog everyday, then blog if you have something to say.
However, try to maintain some form of consistency. If you get sudden post inspirations, then go ahead and write the blog posts, but don't publish them - yet.